Abstract
A process akin to biological evolution is one of the most promising candidates today for producing a general theory of cultural evolution. Current understanding of this process focuses on both drift as well as the selection of cultural variation as the primary vehicles of cultural change. Here, I show that natural selection can produce cultural change in the direction of the generation of cultural variation. I show how this mechanism can result in long-term cultural trends and how it adds to known mechanisms. I present examples to show how this theory is compatible with documented cultural and historical change.
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