A theory based examination of factors associated with male body hair removal.

Abstract

Male body hair removal has implications for men's mental health such as anxiety about body image. Based on the Theory of Planned Behaviour and relevant additional constructs, this research examined factors associated with young men's upper body and pubic hair removal. Young men residing in Australia completed a pilot survey, online survey (N = 655) of predictors of intention (plans) to remove body hair and a 4-week follow up survey (n = 222) reporting body hair removal behaviour. Attitudes about body hair removal, pressure from others, perceptions of control and similarity to prototypical young men who removed body hair were associated with intention for upper body (60%) and pubic (48%) hair removal. Intention was significantly associated with body hair removal behaviours. These findings indicate social pressure was associated with young men's decisions to remove body hair, pointing to sources of potential intervention.