A theory-based approach to the usability of augmented reality technology: A cost-benefit perspective

Abstract

This study seeks to develop and empirically validate a new model of mobile technology adoption by incorporating theories of Value-based Adoption and Use-Diffusion. This study proposes a new conceptual framework that validates the relationships between three benefits (usefulness, enjoyment, and presence), two sacrifices (technicality and perceived cost), perceived value, and use-diffusion in regards to augmented reality-based mobile applications. The proposed predictive model embracing both benefit and sacrifice of adopting mobile technology offers more balanced perspective into the adoption process, which improves upon previous methods. The result suggests a new theoretical framework useful to predict consumers’ adoption of new mobile technology.