Abstract
The paper examines theoretically the direct factors influencing academic failure among students in university of Jos, Jos Nigeria. The paper adopted the behaviour modification theory (social learning theory, theory of reasoned action and theory of planned behaviour) from social psychologies to bring to fore the systematic approach to the understanding of the changing nature of human behaviour in a given environment and at a given time and period. The main objective of this paper is to bring to light the salient but known fact on the factors that hinders’ students from attaining academic success. The findings reveal that social media, campus prostitution, cultism, social activities, substance abuse and laziness, are the factors affecting academic failure of Students in University of Jos. Key Informant Interview (KII) and Focus Group Discussion were adopted as a major source of primary data, while secondary sources of data collection and participant observation were also adopted. The paper recommends that the Examination Malpractice Act 33 of 1999, be amended to incorporate that section of Degree 20 of 1984 which stated 21 years imprisonment without option of fine for any students caught in the act. This would help reduce, if not eliminate social ills and propel students to study hard.
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