A Theoretic Discussion of Tourism M-commerce

Abstract

The involvement of the tourism firms in M-commerce is still in its formative years. At the present time, the use of mobile commerce in businesses is becoming a necessity to create value for different types of firms across different sectors, including the tourism industry. Further, M-commerce can serve as a unique tool for the tourism industry to enhance their services, which could well determine their value creation and business performance. Although many studies exist on the adoption of M-commerce but they hardly provide any specific illustration on a successful adoption of M-commerce across various industries such as tourism. Further, it lacks of sufficient knowledge about the existing services of M-commerce that led to failure in providing the convincing suggestions to decision makers in firms to adopt new knowledge. Therefore, M-commerce adaption architecture for the tourism industry is crucial to ensure a successful integration and implementation plan. This study, thus, attempts to provide M-commerce adaption architecture for the tourism industry, specially focusing on the developing countries.