Abstract
Veyor® is a trademark of Idea Works, Inc. It is a text analysis program that performs, either by itself or in combination with programs such as Qualrus® and Globalpoint®, not only word category counts, but also sentiment analysis. According to a newspaper article about a recent application to a campaign for the US Senate elections (Reed, 2010), the sentiment towards the candidates in blogs and newspapers as extracted by Globalpoint® predicted the outcome of the elections more accurately than a telephone survey. Candidates received positive or negative points based on what was being said about key issues in the race and were categorized under headings such as 'government,' 'economy,' 'personal' and subsets such as 'free market' and 'tax issues'.
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