Abstract
Fishbein and Ajzen's model for Reasoned Action was applied to the context of message‐strategy choice. It was felt that the cognitive process described by the model would be useful in predicting which message‐strategy a person would use in conflict. Three propositions were derived from the literature on strategy choice and the theory. First, it was proposed that the use of a particular message‐strategy could be predicted from a person's intentions. Second, it was proposed that attitudes about outcomes, and attitudes based in social norms would predict intentions. Third, it was proposed that after an opponent had not complied with a person on a previous influence attempt, the social norm component would, no longer contribute to the prediction of intentions. The first two propositions were supported. The third proposition, however, was not supported.
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