Abstract
ABSTRACT This article explores the issue of ‘re-enchantment’ through an ethnographic analysis of ‘spiritual literature’ in post-Yugoslav Serbia. Following the anthropologist Alfred Gell, it argues that Orthodox texts can be understood as ‘enchanted technology’ which, in turn, allows them to work as a ‘technology of enchantment’. Spiritual literature – distributed as physical objects between bags, bookshelves, bookshops, and kiosks, as well as digitally via social media – can propel some people to grow as Orthodox Christians and relate to society in Orthodox terms. After situating the re-emergence of Orthodox publishing in historical perspective, the article shows how people defer to books and how texts circulate. Overall, the article reveals the mechanics of one form of re-enchantment.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
