A TDF-WNSP-WLFM algorithm for product recommendation based on multiple types of implicit user behavior.

Abstract

E-commerce platforms usually train their recommender system models to achieve personalized recommendations based on user behavior data. User behavior can be categorized into implicit and explicit feedback. Explicit feedback data have been well studied. However, the implicit feedback data still have many issues, such as the multiple types of behavior data, lack of negative feedback, and lack of the ability to express the real user preference. Targeting these problems of implicit feedback, we propose a TDF-WNSP-WLFM (time decay factor-weight of negative sample possibility-weighted latent factor model) based on the latent factor model for product recommendation. Our method mainly focuses on reconstructing the implicit rating matrix to enable the algorithm to perform better. The TDF-WNSP-WLFM algorithm is tested on two public user behavior datasets from Taobao and REES46, two big e-commerce platforms. Our algorithm compares favorably with other known collaborative filtering methods.