Abstract
Social media platforms represent a potentially cost-effective solution to obtaining stated preference data. We use data from a representative sample and a sample of convenience to investigate how willingness to pay (WTP) for increased cultural (recreational) use of an ecologically unique site differs across the two groups. We find mixed evidence of differences in WTP estimates between the two samples depending on the survey attribute. Where differences exist, the most effective selection correction mechanism is the ordered probit with weights. Our results suggest caution about extrapolating results to the general population from samples of conveniences without correcting for sample selection.
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