Abstract
It has been well discussed regarding the difference and overlaps between identity theory and social identity theory. However, few research advanced our understanding for how both theories were connected in practice and how both group identity and role identity jointly influence behaviors. This paper bridges social identity theory and identity theory and applied this insights in new venture creation. We developed two kinds of identities, institutional logics related identity and incumbent founder’s identity. We argued that in the fit of identity to situation and commitment dimensions, they are comparable and co-influence successful new venture creation. We also incorporate social network theory and concept of altruism and discuss the meditation and moderation role of network attributes and altruism in the relationship between two identity types and successful new venture creation. This study contributes to the theory by incorporating social psychology theory, institutional theory and network theory and systematically discusses how identity types could influence entrepreneurial actions.
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