Abstract
When establishing a blog, Special Collections departments face a variety of decisions that will affect the future shape of the blog and its readership. The University of Texas at San Antonio (UTSA) Libraries Special Collections is in the unusual position of publishing two blogs with distinct audiences and content: a general department blog, The Top Shelf, and a collection-specific blog, La Cocina Histórica. This article examines various strategies employed by both of these blogs in the areas of content, targeted audience, management and authorship responsibility, media exposure, and platform-choice and how those strategies affect blog readership.
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