Abstract
Institutional studies of retailing have primarily focused on the number and types of retailers to describe retail structure. This study provides an alternative approach to measuring retail structure based on general systems theory. The focus is on the examination of the work performed by retailers. Input-output tables transformed into trade-flow tables allow for such a functional approach to the measurement of retail activities in Germany and the Netherlands. This methodology allows for the examination of linkages of the retail sector with other parts of a national economy and provides an important tool for comparative marketing studies. The findings for Germany and the Netherlands are consistent with the marketing channels literature.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
