Abstract
The paper initially focusses on the growth and issues concerning internet retailing in India. The study also aims to explore exhaustively on the growth potential of internet retailers and their prospects in the Indian retail market. The profile of the country's customers is also discussed in detail including their expectations and the complications posed by their demography. The study also intends to analyze the challenges confronting the e-tail players, their hardships, and investments. Using a meta-analysis framework study reviewed articles from national and international journals, newspapers, and books on drivers of e-tail growth in India, E-tail players in India, and Indian E-tail customers. In the results and discussions, more was spoken about the advent and opportunity exposed by the digital wallets to promote internet retailing. In the summary and conclusions investigators talked about the digital learning mania and the dynamic online shopping behavior exercised by the subscribers of e-tailing.
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