A systematic review of halal hotels: A word cloud and thematic analysis of articles from the Scopus database

Abstract

This systematic review aims to comprehensively analyze the existing literature on halal hotels available in the Scopus database, employing word cloud and thematic analysis methods. Halal hotels constitute a pivotal component within the burgeoning halal tourism industry. While prior literature reviews have often focused on halal tourism in general, this study uniquely concentrates on a systematic examination of the discourse surrounding halal hotels. Initially, 36 articles related to halal hotels were identified, which were subsequently refined to 24 articles through a meticulous screening process based on predetermined criteria. Employing word cloud analysis, this study presents four main themes identified from the selected articles: Customer behavior studies of halal hotels, conceptual and attributes of halal hotels, Sharia compliance of halal hotels, and halal hotel marketing studies. Additionally, the study identifies potential opportunities and future targets for research in the domain of halal hotels. It is important to note that this study is confined to the publications available in the reputable Scopus database. The findings of this research are expected to provide valuable guidance and focus for academic researchers and policymakers engaged in the study of halal hotels.