Abstract

The purpose of this research is to analyze and identify research that has been conducted within green purchase intention, and to classify the characteristics of this research. The researcher conducted a structured study to search and analyze literature related to this topic. The researcher found 67 primary studies published between 2000-2020 and classified them based on the year of the study, the country of publication, the focus of the research, the locus of the research, the type of research, and the research method. This mapping study provides the first systematic review of the current state of research on green purchase intention. However, the number of high-quality studies available is still limited.

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