A Systematic Literature Review and Bibliometric Analysis of Green Brand Image From 2000 to 2022

Abstract

The growing scholarly attention on green brand image may be traced to the prevailing trend of organisations and customers increasingly prioritizing environmental sustainability. In order to assist these scholars, our research offers a bibliometric examination of the body of literature pertaining to the green brand image spanning the years 2000 to 2022. The Scopus database screen is used to locate publications categorized by year, papers with the highest number of citations, authors with the highest productivity, countries, and organisations. The programme known as Vos viewer is designed to analyse co-authorship, inter-country co-authorship networks, and the incidence of keywords. The bibliometric study reveals that in 2017, there was a significant increase in the publishing of publications focused on green brand images. The paper titled "The Impact of Marketing on Consumer Purchase Decisions in the Context of Pro-environmental Products" is widely cited. Chen Y-S, a very active researcher from The Chinese University of Hong Kong, is the most prolific author in the field of green brand image. The Journal of Cleaner Production, Environment Development and Sustainability, published by Elsevier, and Sustainability (Switzerland), published by MDPI, have the highest number of papers on green brand image. This analysis provides guidance to researchers entering the field of green brand image by presenting information on renowned journals, authors, organizations, and nations in the field of environmental sustainability, as well as commonly used keywords in studies on green brand images.