A systematic and major review of proactive environmental strategies in hospitality and tourism: Looking back for moving forward

Abstract

AbstractProactive environmental strategies (PESs) are dynamic environmental capabilities that stimulate competitive advantage in the hospitality and tourism (H&T) industries. PESs legitimize environmental goals, policies, budgets, and reports, allowing for environmentally friendly actions and behaviors. In order to highlight measures, antecedents, and outcomes of PESs in the H&T industries, 287 articles were obtained from the Web of Science (WoS) and Scopus databases. Only 78 articles were identified as eligible for the final analysis, spanning a period of more than 26 years (1996 till 2022). The current review demonstrates that PESs in H&T have advanced over the last 26 years. There are many PESs in H&T, with no unified set of measurement tools of PESs. Additionally, there are many antecedents and outcomes of PESs in H&T. However, there has been a paucity of research on H&T PESs, necessitating a thorough investigation of several issues. This review discusses implications and recommendations for H&T and presents a strategy for extending future studies through theoretical advancement and empirical development. The current research is the first to conduct a systematic review of PESs in an H&T context.