Abstract

The definition of social efficiency and social technology is the basis of evaluation methods and models, taking into account the wide range of objective and subjective factors. The methods for evaluating the effectiveness of social programs (projects) are related to the orientation of the social system towards social protection and social services of the population and the use of the process approach and the transition to program-target methods, outlining basic problems, mechanisms for social services and tasks for measurement, defining the basic requirements for evaluating the effectiveness of social programming and the different stages. Considering all these questions, the study proposes a model for evaluating the effectiveness of social programming based on the approach of “organizational effectiveness”, covering the set of certain elements - a system for acquiring resources, choosing goals, assessing the impact of the external environment, choosing a strategy, respecting the “what-if” principle and priorities in social activity resulting from dynamic changes in the social environment Special emphasis is placed on the differentiated effect on higher education institutions, depending on the area in which they carry out teaching and research activities, as well as on the peculiarities of the university business model in the changing environment for the development of higher education institutions.

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