Abstract
AbstractThe purpose of this research was to evaluate strategies that a minor profession might successfully undertake to gain market share held by a dominant player when a jurisdiction is contested. A case study approach positing Medicine as the dominant (major) profession and chiropractic as the competitor (minor profession) was used in combination with System Dynamics modelling. Informed by theory of inter‐professional competition, two strategies were hypothesized to aid a minor profession in gaining or securing market share. The first was an increase in abstract knowledge and the second was an increase in professional association membership. In addition, it was hypothesized that an increase in supply of the dominant profession would adversely affect the minor profession's bid for jurisdictional control, as would pressure on the major profession from external sources such as health management. It was concluded that for the relationships explored, simulation results favoured Medicine's monopoly power. Copyright © 2010 John Wiley & Sons, Ltd.
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