Abstract
The tourism industry is an important sector contributing to the world economy where many countries’ economies worldwide depend mostly on the tourism industry incomes. In the present study, we analyze and review the tourism industry strength, weaknesses and opportunities in Morocco through applying Strength, Weakness, Opportunity, and Threat (SWOT) analysis. The study highlights the importance of the tourism sector for the socio-economic growth and development of the Moroccan economy and the need to preserve the country’s natural and cultural wealth by adopting environmentally sustainable practices.
Highlights
The tourism industry has significantly developed in the latest decades, and its contribution to the countries economy has largely enhanced especially coastal tourism
The study highlights the importance of the tourism sector for the socio-economic growth and development of the Moroccan economy and the need to preserve the country's natural and cultural wealth by adopting environmentally sustainable practices
The tourism sector has a crucial role in the Moroccan economy as it represents 7% of the country GDP [20]
Summary
The tourism industry has significantly developed in the latest decades, and its contribution to the countries economy has largely enhanced especially coastal tourism. The growth of this industry is mainly related to the availability, prices and development of technology associated with aerial transport. This tourism-related development has positively affected countries' social and economic growth, but recently, many studies showed that tourism industry-related activities negatively impact the ecological, cultural, and environmental quality of touristic areas [1,2,3,4]. Besides the different climates that characterize Morocco from the North, which is known for its various blue Azur beaches to the South, where nature is wilder and beaches with the vast sand dunes of Moroccan Sahara
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