Abstract
Strategic planning focusing on the university entrance examination is mainly built on analyzing the characteristics of the secondary education period and on pointing the changes in this period. Strengths, weaknesses, opportunities and threats (SWOT) analysis is a commonly employed method for analyzing those changes and for reaching systematic decisions. This paper, as an attempt to depict changes in the secondary education period in Turkey and thus to attain reasonable decisions, describes a study of the SWOT analysis set in the context of university entrance examination in Turkey. The study is based on the remarks of the graduate students in a class discussion. At the end of the analysis, 16 strengths, 24 weaknesses, 18 opportunities, and 15 threats are generated. The most important 7 opportunities not to be missed and the most alarming 7 threats not to be neglected are selected to build two strategies and related missions. At the end of the study, the suggestions for a new university entrance examination in Turkey are presented.
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