Abstract
A survey was undertaken for SWOT (Strength, Weakness, Opportunity and Threats) analysis of rabbit production system in Thrissur and Malappuram districts of Kerala. Sixty rabbit units were selected randomly from the rabbit farmers of the two districts. The rabbit units were classified as small (1-10 doe unit) and medium (>10 doe unit). Thirty farms from each category were selected for SWOT analysis to assess internal and external factors affecting the viability and sustainability of rabbit farms in Kerala. The SWOT factors had Kendall’s ‘W’ value ranging from 0.005 to 0.017 and 0.006 to 0.069 respectively for the small and medium rabbit farms. Based upon outcomes, most important strengths and opportunities could be combined to formulate a functional strategy that can vitalize the rabbit production systems
Highlights
A survey was undertaken for SWOT (Strength, Weakness, Opportunity and Threats) analysis of rabbit production system in Thrissur and Malappuram districts of Kerala
Domestic rabbit (Oryctolagus cuniculus) is a potential, unexploited, micro-livestock species that possesses a lot of positive features such as high reproductive efficiency, early sexual maturity, short gestation length and short generation interval
SWOT analysis of rabbit farms presented in the Table 1
Summary
A survey was undertaken for SWOT (Strength, Weakness, Opportunity and Threats) analysis of rabbit production system in Thrissur and Malappuram districts of Kerala. The SWOT analysis of rabbit production system will help to understand the functionality, stability, sustainability and viability of the rabbit farm. During the year 2014, the FSSAI (Food Safety and Standards Authority of India) did not include the Leporids in the list of animal species for human consumption, which restricted the slaughter of rabbits thereby resulting in drop in supply and demand for rabbit meat. Weakness, opportunity and threats in rabbit farming among the different class of farmer group were studied and suggestions were put forward for the improvement of rabbit rearing in the study area.
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