Abstract
The fantasy sport industry has seen tremendous changes in the past five years, thanks in large part to increased participation, media acceptance, easing of legal pressure, and the proliferation of daily fantasy sport. Similarly, sports gambling recently moved further into the spotlight with a 2018 U.S. Supreme Court ruling striking down a 1992 law allowing Nevada to be the only state to legally house sports betting. Having once been advised to steer clear of each other, gambling and fantasy sport interests are now becoming increasingly intertwined. Utilizing quantitative data from a national survey of 519 fantasy sport participants, this study explores attitudes of and participation in alternative forms of fantasy sport and sports betting. Insights can be gleaned regarding familiarity in the activities, reluctance in participation, sport consumption, future participation, and connection points between fantasy sport and sports gambling cultures.
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