A Sustainable Value of Vernacular Architecture and Coffee Culture for Coffee Value Chain with Case Study Toraja

Abstract

Tongkonan, a Toraja vernacular architecture, reflects the tangible and intangible value of the social, economic, and political lives. Furthermore, the coffee culture, together with the Tongkonan, is part of the cultural landscape. For most Toraja people, coffee considers a primary income, but the current coffee value chain is operated in a long linear path. It has not been taken care of in a sustainable way, and the essential thing the coffee value chain has not adopted the local wisdom point of view on creating the roots and the link. Based on the coffee value chain’s urgency to be sustainable growth, this research aims to formulate a framework of a community-based sustainable coffee value chain by analyzing the intangible value of vernacular architecture and coffee culture. This research is conducting using qualitative research methodology. It employs a case study approach as a method of collecting and analyzing data. The finding shows that Toraja vernacular architecture’s intangible value is the root of the Toraja coffee culture. It will be the base of the societal structure and culture concept to fill the coffee value chain’s circular economy gap.