A Sustainable Transport System—The MMQUAL Model of Shared Micromobility Service Quality Assessment

Abstract

Shared micromobility is a new phenomenon being observed in urban transport. It is a response to the problems associated with congestion and environmental pollution. Small electric vehicles such as e-scooters are highly suitable for crowded city centres, often providing an alternative to private motor vehicles or public transport, and serve as a good first- and last-mile transport option. While they have become a feature of sustainable transport systems in cities, their impact on the environment often depends on the services offered by operators of this mode of personal transport. There are many tools available to measure the quality of transport, e-services and shared mobility services. However, no specific mechanism has been designed for vehicles in the field of shared e-scooters (research gap). The aim of the article is to verify whether the three dimensions identified by the authors: mobile application functions, device features, and customer service are valid for examining the quality of shared e-micromobility factors on the example of e-scooters. Based on the obtained results, the authors created the MMQUAL (MicroMobility QUALity) model, which accurately describes the quality of the studied phenomenon. The results of the study can serve as a platform for researchers interested in further exploring the issue and improving the proposed model. They may also be of commercial value to operators, who could use this tool to boost the competitiveness of their services by enhancing those features that have the greatest impact on their quality.