A Survey on the Awareness as Well as to Know the Level of Satisfaction of the Online Shopping among the People of Ahmedabad City

Abstract

India is a land of religion, customs and traditions. But we Indians have moved ahead in the online shopping leaving the entire world behind. Inspite of being well known as the land of Snake charmers and blind taiths we have an approximate 100 crores internet users out of which atleast half of them are shopping online and this number is increasing tremendously. Online selling has opened up immense opportunities for business and trade. Not only that customers also get a chance to compare the product specifications and price among various brands prevail1ng in the market. Few more advantages that a customer gets are low price, service at the door step, product as per need and much more. There is no matter of question that we Indians have become too much workaholic, but then too we take out time for shopping. No matter the style of sopping has changed but we still have the mentality of purchasing at a cheaper rates and that too when it comes to the people of Gujarat and Ahmadabad there is no room for doubt. So here in this research paper an attempt is made to know the perception of the people of Ahmadabad towards online shopping. An attempt is made to show the factors that the people of Ahmadabad take into account while purchasing a product online. In short a primary survey is done to know the exact perception of the online shopping customers staying at Ahmadabad, Gujarat.