A Survey on Mortality of Selected Newspapers During Covid-19 Era in Nigeria

Abstract

This study was carried out to investigate the mortality of Newspapers during COVID-19 pandemic in Nigeria. The study adopted survey research design. Findings revealed that COVID-19 lockdown measures, poor readership, low patronage, low advertising patronage, dwindling economic factor, limited circulation and high production cost were the major factors that threatened the survival of Newspaper in Nigeria. The study concluded that during pandemics like the COVID-19, Newspaper industry faces a number of challenges that threaten its survival but strategies that can prevent it from total collapse if properly adopted also exist. It recommended therefore that Newspaper operators and managers should recognize the fact that during pandemic outbreaks such as COVID-19, lockdown measures, poor readership, low patronage, low advertising patronage, dwindling economic factor, limited circulation and high production cost may pose challenges to the survival of Newspapers. Consequently, the recognition of this fact is a first step towards overcoming the challenges when need arises