Abstract
This study was carried out to investigate the mortality of Newspapers during COVID-19 pandemic in Nigeria. The study adopted survey research design. Findings revealed that COVID-19 lockdown measures, poor readership, low patronage, low advertising patronage, dwindling economic factor, limited circulation and high production cost were the major factors that threatened the survival of Newspaper in Nigeria. The study concluded that during pandemics like the COVID-19, Newspaper industry faces a number of challenges that threaten its survival but strategies that can prevent it from total collapse if properly adopted also exist. It recommended therefore that Newspaper operators and managers should recognize the fact that during pandemic outbreaks such as COVID-19, lockdown measures, poor readership, low patronage, low advertising patronage, dwindling economic factor, limited circulation and high production cost may pose challenges to the survival of Newspapers. Consequently, the recognition of this fact is a first step towards overcoming the challenges when need arises
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
More From: International Journal of International Relations, Media and Mass Communication Studies
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.