Abstract
This paper investigates how Facebook users perceive information privacy against the benefits of being a member. Inspired by the privacy calculus model, we created a Norwegian online survey (n=188) in spring 2018 and offer the following insights: The largest benefit of being on Facebook is maintaining contact with friends, and the largest concern is the misuse of identity, not necessarily by Facebook but by third parties. The self-disclosure involved is a privacy trade-off based on awareness, and we argue that our respondents are making an informed decision. The scenario of paying a monthly monetary sum for using Facebook if it means securing their personal data seemed to puzzle our respondents. This study should be interesting for social media users and researchers studying information privacy. While our research mainly confirms existing research, we suggest that this subject could be repeated continuously due to the rapid development and change in both technology and its users.
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