Abstract
Purpose The purpose of this paper is to explore the current characteristics and status of WeChat application in Chinese public libraries. Design/methodology/approach Using a sample of 46 sub-provincial and provincial public libraries in China, this study collected data from their WeChat official accounts. Statistical analysis and content analysis were employed for data analysis. Findings The results show that 82.6 percent of the 46 libraries had applied for WeChat accounts and offered services, of which the earliest created time was March 20, 2013. Differences were found among history information regarding their numbers, types and contents. Moreover, as for service mode, 84.2 percent of the libraries present custom menus, and 68.4 percent provide self-inquiry information. In addition, three types of reference services are revealed: real-time services (28.9 percent), services via telephones or e-mails (36.8 percent) and menu services (7.9 percent). Originality/value This study illustrates an overall picture of WeChat application in Chinese public libraries. Extant research has mainly focused on Web 2.0 applications in university libraries, and less attention has been paid to the application of mobile social media in public libraries. This study attempts to fill this research gap.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.