Abstract

Fierce competition in electronic commerce, especially Business-to-Customer (B2C) in mainland China, has fostered the need of research on business model. This paper is to rule out the research line on B2C business model. For static model, three phases, conceptualization, elementalization, and modeling of Business Models, are abstracted. The dynamic evolution of business model research and the introduction of system dynamics in the field of business model research are discussed in particular in the paper, including several mainstream models, such as EBMO, e3-value, and business model canvas, are selectively analyzed. On the basic of that, B2C e-commerce business shows its distinct characteristics. The paper concludes that next stage of the research will focus on quantitative analysis and dynamic model.

Highlights

  • China is currently in an important period of economic transformation and upgrading

  • The e-commerce business model is composed of a series of elements, so it is necessary to use a specific framework to define the relationships between the elements [41]

  • The results show that the business model is changed

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Summary

Introduction

China is currently in an important period of economic transformation and upgrading. The role of e-commerce in economic development has attracted much attention. B2C (Business to Consumer, business-to-consumer) will continue to be the main thrust of the future development of China’s online shopping market, and it is expected that B2C will account for more than 65% of the total in 2018. How B2C e-commerce companies stand out in fierce market competition, in addition to their own strengths, the Business Model has become an important factor. An important feature of e-commerce is its ability to continuously generate new business models [6] Alibaba, companies such as Vipshop have a unique and highly competitive business model. Dynamic evolution of business model research and the introduction of system dynamics in the field of business model research is payed special attention, before the conclusion part

The Concept of Business Model
Concepts of E-Commerce Business Model
Research Stages of Business Model
Literature
Research on E-Commerce Business Model Expression
Findings
Conclusions

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