Abstract
Worldwide about one-third of the food produces end up trashed or loss. Potential group said to waste more food include consumers of young age(youth). Higher learning institutions is hosting majority of this group. This study-based on the survey of 100 students at the University of Diponegoro in Semarang (Indonesia), aims at investigating student’s awareness on food waste problems and their behaviour towards food waste by deploying the framework of the Theory of planned behaviour. Structural model (PLS-SEM) approach applied to explore relationship between individual awareness, attitudes, concern, Norms, Intention and behaviour towards food waste. The important of performance map analysis developed to enable observation of important dimensions which influence correct behaviour towards food waste. Results confirm the importance of using extended model of planned behaviour. Student awareness on environmental and social, economic consequences of food waste, and perceived behaviour control were the main drivers to motivate student’s intention to avoid or reduce food waste, while positive behaviour towards food waste were found to be determined by Subjective norms, concern on food waste and perceived behaviour control. Finally, the study implication for raising student’s awareness on food waste problem and its impacts, and improving correct behaviour toward food waste are discussed.
Highlights
In the 21st century, where there is the modernization of food provisioning infrastructures has dramatically changed food consumption practices which turn out to be a global problem in food systems, food waste has become one of the prevailing and unsolved problems to which the world still pays full attention and looking for better ways to resolve
We cannot dwell on the notion that only developed countries are responsible for food waste at the consumption phase and developing countries should be given important attention on food waste at this level, [4], reported that according to Economist Intelligence Unit(EIU) 2016, Indonesia as one among of these countries(developing countries) had become the second-largest food wasters behind Saudi Arabia which is estimated to dispose approximately of 300kg of food per person yearly which surpasses the quantity of food waste with the so-called developed countries
The results show that student awareness of environmental and social consequences of food waste has a direct and significant negative effect on student's intention to avoid or reduce waste while awareness of economic consequences on food waste has a direct and significant positive effect on the intention to avoid or reduce food waste at (β=-0.468, t=2.053, p
Summary
In the 21st century, where there is the modernization of food provisioning infrastructures has dramatically changed food consumption practices which turn out to be a global problem in food systems, food waste has become one of the prevailing and unsolved problems to which the world still pays full attention and looking for better ways to resolve. We cannot dwell on the notion that only developed countries are responsible for food waste at the consumption phase and developing countries should be given important attention on food waste at this level, [4], reported that according to Economist Intelligence Unit(EIU) 2016, Indonesia as one among of these countries(developing countries) had become the second-largest food wasters behind Saudi Arabia which is estimated to dispose approximately of 300kg of food per person yearly which surpasses the quantity of food waste with the so-called developed countries This problem is sensitive in countries like Indonesia in which Millions of people are still suffering from malnutrition [5]. A general statement for the main hypothesis in this study is that “food waste behavior may be affected directly or indirectly by Moral attitude, concern on food waste, subjective norms, perceived behavior control, Individual awareness on environment and social consequences of food waste, Individual awareness on economic consequences of food waste, and intention”
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