Abstract

A survey research was conducted with a sample size of 300 respondents residing and working/nor-working in various public and private units located in Himachal Pradesh. The sample size of 300 was further segmented in the age slabs of 15 to 25 years, 26-35 years and 35 & above to know perceptions, reactions and evaluations towards advertising through various media vehicles. It was a great attempt to know public perceptions and beliefs towards advertising.

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