Abstract
AbstractWith the rapid development of Internet finance, the various platforms of the network consumer credit gradually appeared in people’s daily consumption, and “Ant Credit Pay” products of Alibaba company are widely popular among college students because of their low threshold and wide range of use. In order to understand the specific situation of the use of “Ant Credit Pay” by the college students’ consumer group, the satisfaction of “Ant Credit Pay” and the factors of influence satisfaction via intelligent process, the study takes Hubei Polytechnic university students as a sample, using SPSS software descriptive analysis, chi-square test and Pearson correlation coefficient to analyze data. Through analysis and research, “Ant Credit Pay” needs to continue to improve the risk prevention system, so that consumers need to optimize the web interface, strengthen publicity efforts, increase consumer recognition, reduce the use threshold and transaction costs, simplify the transaction process and repayment process, so that consumers can use more easily. At the same time, the college students should treat the online credit products in a rational and objective attitude and establish the correct consumption values.KeywordsInfluencing factorsAnt Credit PaySatisfaction theoryIntelligent processing
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