Abstract
The demand forecasting for new telecommunication services has used on modeling the diffusion process, because many new services are based on technological innovations. The original work of modeling diffusion process by Bass (1969) is a model of timing for adoption. The Norton and Bass (1986) multi-generation model is the extension of the classical Bass model to the multi-generation situation. The mobile communication service market of Korea has an outside impact by the service providers that makes the direct use of the Norton and Bass model impossible. In this paper, we discuss the problems of existing forecasting models and propose a new model for the forecasting of IMT-2000 subscribers in Korea. The forecast of IMT-2000 subscribers is provided.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
