A Study to Assess the Impact on Narcissist, Necrophilia, and Sadistic Personality Disorder on Youth’s Purchase Decision with Respect to Cosmetics Products

Abstract

The cosmetics products industry is growing rapidly across the world, especially in India. The majority of the people who buy these cosmetics products are the youth as they want to look more presentable and beautiful. As the number of women workforce has increased over the years, the sale of cosmetics has also increased as women want to be presentable during work, as it makes them feel confident. But it is not only women who use cosmetics, but it is also men who are consuming cosmetics products almost equally. The study is performed with an objective to assess the impact of gender with respect to their Perception Towards Cosmetic Advertisements, Narcissist Personality Disorder, Sadistic Personality Disorder, and Intention to Purchase Cosmetics, to assess the impact Perception of Cosmetics Advertisements, Narcissists, Necrophilia, and Sadistic Personality Disorder on Intention to Purchase Cosmetics and to assess the relationship between Perception of Cosmetics Advertisements, Narcissist, Necrophilia, and Sadistic Personality Disorder with the Intention to Purchase Cosmetics.