A Study Regarding Human Perception of a Company through Social Media

Abstract

Of the utmost importance is finding the social networks that best fit to an industry, a company, its products / services, and last but not least, with the target audience. Each social network has different characteristics and, in addition, a different philosophy.The authors aim to carry out a bibliographic research in this paper to highlight the extent to which social networks are used. As a result, a top of social networks will be built to help raise awareness, promote products, and consolidate a strong customer-company relationship. The authors will also realize a statistical analysis of online social media networks to determine their key indicators, traffic on each platform, time spent by a user on that platform, and other key indicators, through an online tool. The results of this paper consist in presenting two classifications: the first from the perspective of the companies and the second from the perspective of social network users.