A Study on Women’s Attitude and Perception towards Investment in Equity Shares

Abstract

Capital market is inevitable in the emerging economies. Equity market has greater potential for growth in future. In the modern world, women are very much involved in all the sectors of the economy. They have dominant participation in the business world as well. The present study attempts to understand the needs and concerns of women investor‟s regarding investment in equity shares. This study could find out how much they are aware and involved in the capital market investments by revealing their attitude and perception towards their investment decisions and level of satisfaction with their current investment pattern. The study analyzes that dividend and capital appreciations are the major motivational factors which influence women to buy the equity shares and they are ready to take only a moderate risk by investing in A group and a combination of A and B group securities. The most of the women investors prefer to invest in banking sector and they prefer to buy it with their own savings.