Abstract
Here, is the study on VMOSA of Maybelline NEW YORK. VMOSA (vision, mission, objectives, strategies and action plans) is a practical planning process. VMOSA helps an organization to achieve short term goals while keeping sight of long-term goals. Vision: in an organization to develop a strategy, first make a clear vision of future. Mission: it refers to a vision, that what an organization will actually do to meet its vision. Objectives: these are the set of instructions which are helpful to achieve the organizational vision. Strategies: strategies are set up to meet each of the objectives. Action plans: action plans are create to make each of the strategy happen. Online survey of Maybelline NEW YORK is conducted in Google form 100 respondents.
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