Abstract
This study is basically an explorative and explanatory research, with the overall purpose to identify, explore and analyze the tourists’ perceived authenticity of culture heritage. This study proposes to identify and evaluate the impact of authenticity by tourists’ perceptions of culture heritage on their experience quality and behavioral intention, from which implications for the sustainable development of culture heritage tourism can be derived. The results showed that perceived authenticity has a positive effect on experience quality. Furthermore, experience quality performed a significance function in behavioral intention, while the effect of perceived authenticity on behavioral intention is insignificant. These results imply that the importance of perceived authenticity on behavioral intentions is recognized via the mediating effects of experience quality.
Highlights
The critical role of authenticity has long been recognized and still described as slippery (Wall & Xie, 2005) and problematic
This study proposes to identify and evaluate the impact of authenticity by tourists’ perceptions of culture heritage on their experience quality and behavioral intention, from which implications for the sustainable development of culture heritage tourism can be derived
The results showed that perceived authenticity has a positive effect on experience quality
Summary
The critical role of authenticity has long been recognized and still described as slippery (Wall & Xie, 2005) and problematic. The reason why authenticity has been regarded at the global level is The International Council on Monuments and Sites (ICOMOS) has published several significant documents and charters on different aspects of culture and heritage (Australia, ICOMOS, 1999; Council of Europe, 1975). Authenticity plays a central role in different aspects of conservation such as cultural tourism and interpretation and presentation of heritage sites. The major monuments in terms of form, design, materials and use have retained their original functions, with associated living traditions such as worship and processions still being practiced. By the fact that this kind of authenticity of the setting of the property as a historic trading port is vulnerable to development encroaching on important visual links
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