Abstract
In recent years China's sports media tend to contact with advanced technology and experience of foreign countries. The Olympic Games has brought new opportunity for development of China's sports media. During the development of current sports media, we also encountered some problems, including strategic reserves of sports media, extension force and the international sports media competition, etc. Among them, strategic reserve of the sports media and its extension ability is the key point. The research object in this paper was the strategic reserve of the sports media and its extension ability. By using literature review, questionnaire and other methods, we aimed to find out the problems encountered by sports media in these areas, and put forward some reasonable suggestions. The Features of Current Sports Media in China The formed perfect system of sports media in China. Currently, our sports media has formed a perfect system. The audience can easily understand the instant sports information through television, network, newspapers, magazines, radio and other media. A cursory survey among college students and the surrounding community was conducted. 500 effective questionnaires were included in the final statistics. According to the statistics, most of the young men get physical information through the Internet, television, and newspapers. (Figure 1).
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