Abstract
This paper offers a comprehensive analysis of the socio-economic development of craft artisans in Western Rajasthan, focusing on Jodhpur District. The region, renowned for its rich cultural heritage and traditional craftsmanship, faces significant challenges including inadequate market access, limited financial resources, and lack of modern tools. These issues, compounded by the diminishing interest of the younger generation in traditional crafts, threaten the sustainability of the industry. This research examines the artisans’ socio-economic profiles, income levels, education, living conditions, and gender dynamics. It evaluates the impact of government policies, identifies key challenges, and explores strategies for improvement. The mixed-methods approach includes literature reviews, case studies, data analysis, and stakeholder workshops to provide actionable recommendations for enhancing artisans’ livelihoods and preserving their craft heritage.
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