Abstract
This study conducts an in-depth study on the self-presentation behavior of ethnic minority youth on the short video platform, and aims to reveal the characteristics and values behind it. As an important participant of the short video platform, the self-presentation behavior of ethnic minority youth has an important social value. This study analyzes the self-presentation behavior of ethnic minority youth on the short video platform from the perspectives of impression management and background and also notes the possible negative effects of the short video platform. It is expected to further promote social attention to and respect for ethnic minority cultures to build a harmonious and diversified social environment.
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