Abstract

Companies now realise they must take Corporate Social Responsibility seriously. However, the vast majority have only engaged in philanthropic efforts for the benefit of their shareholders. For these synergies to materialise, it is necessary to foster a company culture that places a premium on CSR principles and skills. In creating a culture that supports CSR principles and skills, employees play a pivotal role. Therefore, the purpose of this research is to inquire into how human resource management experts participate in CSR initiatives. In addition, the report recommends that HRM play a pivotal role in promoting CSR initiatives at all organisational levels. Organizational success over the long run can be greatly aided by the synergistic effects of CSR and human resource activities that encourage positive behaviour.

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