A STUDY ON THE RELATIONSHIPS AMONG PERSONALITY TRAITS, ENTREPRENEURIAL MOTIVATION AND PERFORMANCE - TAKING MICRO PHOENIX ENTREPRENEURS AS AN EXAMPLE

Abstract

Small and micro enterprises, the main foundation for Taiwan's economic development, have been affected by the global financial crises and economic storm in recent years. Along with an unstable international environment, slow economic growth, rising raw material costs; external business shifts, changing population structure, imminent industrial transformation, the micro-enterprises are facing unprecedented challenges. Therefore, the government has provided a series of subsidiary arrangements, including the Mini Phoenix Entrepreneur Loan, the focus of this study.This study explores whether personality traits and entrepreneurial motivations have an impact on entrepreneurial performance. Questionnaires were distributed to qualified micro-phoenix entrepreneurs infive districts (north, central, southern, eastern, and outlying islands) and interviews were conducted. Outof 2,500 questionnaires distributed, 341 responded, with a 13.6% response rate. Correlation, regression,and cluster analyses were adopted to verify research hypotheses.The empirical results show that the personality traits of micro-Phoenix entrepreneurs are related to entrepreneurial motivation; personality traits have influence on performance; entrepreneurial motivationalso has a partial impact on entrepreneurial performance.This study is intended to increase the understanding of Phoenix lenders, clarify the factors affecting Phoenix loan entrepreneurs, and then contribute to the operation and development of micro-enterprises.