A Study on the Relationship between “Managerial Decision Making” and “Factors Influencing Innovation Success” in Japanese Niche Top Firms

Abstract

In Japan, there is a niche top company in the mower category of the agricultural machinery market, Company O, which has continued to grow by creating a series of new products that did not exist in the market. In this study, we report the results of our research on Company O, a niche top company, and how they have controlled the factors that affect the growth of the company in the innovation process and how the management has been involved in controlling these factors in order to create innovation in their products and market growth. We report the results of our research and discussion on how managers have been involved in the control of these factors and in decision making.