A Study on the Quantitative Evaluation of Products in Real Estate Development Projects Using ANP

Abstract

Real estate development significantly influenced by external factors such as international macro-environment, domestic and international real estate markets, public policy, and the financial market has high risks to fail since business process is complicated, and potential risks are various depending on the type of business and participants of business. The purpose of this study is to suggest basically considering criteria when assessing values of real estate development business. For doing this, quantitative indicators are developed by experts’ verifying internal values only focusing on a businessman’s subjective opinion in real estate development. Through ANP, a way of the strategic decision, 6 upper basic items and 18 low detailed items were classified depending on the relative importance of factors, and weights as for these indicators were yielded. Upper basic items yielded 6 basic value items; ‘price value’, ‘time value’, ‘location value’, ‘the value of a concept’, ‘the value of quality’, and ‘rarity value.’ It was found that of them, the most considered item was location value. The significance level of 18 detailed indicators, which represented an indicator of the value evaluation of the product in real estate development, was analyzed. The result showed that ‘regional location value’ was ranked in the first place, and ‘area for exclusive use’, ‘the value of location for land use’, ‘metropolitan location value’, ‘future value’, ‘the time of selling lots’, ‘supply area’, and ‘multiple time’ were ranked in order. However, the values of the rest 9 detailed items that are out of the ranking, had more than 25% weights of overall values. Therefore, when the value of products in real estate development is evaluated, low detailed items should be importantly considered.