Abstract
The world has entered an era of singleness, with even Taiwan moving toward the global trend of singleness. Single people are facing criticism over their social values, as well as the psychological pressure caused by work. As a result, how to relieve this pressure and adjust the negative emotions of single people has become a very important issue. Therefore, related healing products that can relax the bodies and minds of single people and provide psychological comfort and a release function are being developed accordingly. In view of this, the purpose of this study is to determine the preference of single office workers with different lifestyles regarding healing products. The lifestyle characteristics and preferences of single office workers were investigated via a questionnaire survey. Through SPSS statistical software, the preference factors of single office workers of different groups regarding different healing products were analyzed, and the lifestyle characteristics and preferences of each group were subsequently obtained. The results show that the lifestyle of single office workers could be divided into three groups. On the whole, single office workers considered healing products to be interesting and impressive with attractive and charming appearances, as well as offer the function of transforming negative emotions. This study hopes that the design principles obtained can provide an important reference for product designers to design relevant healing products for single office workers.
Highlights
There was no significant difference in the opinions of single office workers that had different places of residence regarding their preference for healing products, indicating that there is no obvious difference in preference or emphasis on the healing products in relation to different places of residence
The main purpose of this study was to explore the preference factors of single office workers with different lifestyles for healing products; a questionnaire was constructed through a literature review and expert discussion
The results of the lifestyle characteristics and preference factors for the healing products of different single office workers were obtained through this questionnaire survey, and their differences were compared
Summary
In other words, being single is one of the mainstream lifestyles of modern people, and single office workers will become an important consumer power in the future. Chih-ming Hsu of Taiwan’s Industry Science and Technology Foresight Research Team mentioned that there are more and more types of single people in Taiwan, and many new life needs will naturally emerge when lifestyles become personalized [2]. How to help single office workers who want to manage negative emotions, relieve pressure, change their mood, and properly vent has become a very important discussion topic. Healing products are consumed by many groups made up of single people who are more willing to spend money to heal their own emotions. In the future, healing products will play a very important role in this market
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