A Study on the Perception of Spa Services and the Status of Programs

Abstract

In the modern times, people have pursued healthy lifestyles such as wellness center, Pilates and yoga to eliminate their inner and outer stresses under rapidly changing social environments. A spa bath improves the quality of life by removing stress and keeping people’s body and mind healthy and targets a physically, mentally and socially balanced healthy life. In terms of a research method, a questionnaire survey was performed against adult men and women aged 30-60 who had a spa treatment before. A total of 806 copies were used for final analysis. The collected data were analyzed, using SPSS WIN 24.0, and the results found the followings: First, in terms of awareness of a spa treatment, women (505 respondents, 96.2%) were higher than men (267 respondents, 95%). Second, when asked why they get a spa treatment, ‘to remove stress’ was most responded by both men (122 respondents, 47.3%) and women (293 respondents, 58.4%) (χ2=61.908, p<.001). Third, when asked what kind of spa services they usually get, ‘Swedish massage (448 respondents, 29.1%)’ was the highest in full-body skincare. In full-body therapy, on the contrary, ‘aromatherapy (485 respondents, 43.9%)’ was most responded. Fourth, when asked what kind of spa services they prefer, ‘Swedish massage (302 respondents, 37.5%)’ was most responded in body massage. In body therapy, on the other hand, ‘aromatherapy (395 respondents, 49.0%)’ was the greatest. It is anticipated that this study would help spa industry with empirical data through analysis of spa customers after investigating the general status of spa industry.