A Study on the Perceived Value of Tenants Affecting the Continuous Residential Intention of Rental Housing for Single-person Households

Abstract

The purpose of this study is to analyze what factors are important to tenants related to rental housing for single-person households, which are increasing recently, and present as references when promoting public policies. For this survey, 985 adult men and women who lived in single-person rental houses or currently live in single-person or two-person rental houses were surveyed online, and 26 categories of housing facilities, housing environment, housing management, and housing costs were presented. Reliability and feasibility analysis of structural equations was conducted by a Confirmatory Factor Analysis(CFA). The results were as follows : 1) If the impact on residential satisfaction is presented in order of size of the standardization coefficient, it is found that it affects residential satisfaction in order of rent, housing facilities, and housing management factors. 2) Residential satisfaction was found to have a positive effect on both continuous residential intention and recommendation intention, and indirectly, the overall satisfaction level of single-person rental housing users was very high. 3) In addition, the survey was conducted on the types of rental housing, differences between the metropolitan area and the non-capital area, and differences by age group for factors affecting residential satisfaction, and it was found to be similar in a large framework.